Capturing the feeling of being a happy customer.
Based on a study showing that 3 had the most satisfied customers in the telecom industry, we built a campaign around that insight, not with testimonials or smiling faces, but with 3’s iconic dog as the star.
The dog became a symbol of the pure joy and freedom customers feel with 3.
A lot of woof and wow.
Each film highlighted a specific product or benefit but always with a playful twist, the dog diving into a pool to represent freedom, or practising yoga to dramatise the flexibility customers enjoy. A simple, humorous concept that turned satisfaction into something you could actually feel.
Results
The campaign became one of the telecom industry’s most successful communication platforms, driving both brand perception and business results:
#1 in liking
#1 in brand appeal
#1 in purchase intention
Client
3
Agency
co/plus
made with
Claus Nørgaard
Tags
Concept, cAMPAIGN platform and CREATIVE DIRECTION.
