Showing true colours during the World Cup.
During the World Cup, we gave the brand a local twist by dressing Mr Green in Denmark’s red and white colours. By letting Mr Green “show his true colours,” we gave an international brand a distinctly Danish angle and greater local relevance. After all, when you’re in Denmark during the World Cup, you dress like the Danes.
Results
+300% increase in new customers compared to the normal 30-day baseline
70% of players continued betting or started playing on a new vertical during the campaign period
The TVC performed 14% better than the standard Sports TVC and scored higher on 12 out of 14 key metrics, especially visibility, credibility, likability and brand appeal
Record-high retention: over 70% of players who joined during the World Cup remained active three months later
The Campaign contributed to all-time high revenue for Mr Green in the Danish market
To amplify the idea, we created a lenticular outdoor execution where passers-by saw Mr Green change from his iconic green suit to a red one as they moved past. The effect made the message come alive in the streets, turning heads and adding a playful wow-factor to the campaign.
Client
Mr Green
Agency
Mindshare
made with
Tau Lee, Patrick isaak
Tags
concept, campaign & CREATIVE DIRECTION