Where well-being meets performance.

The calm purple palette signals health and balance, reflecting a workplace built around people. Across spaces and communication, the identity connects well-being with performance – reminding us that a healthy bottom line starts with healthy people.

Visualizing the power of community at work.

At the heart of The Union’s identity sits the dot above the ‘i’, enclosed by a larger circle. The dot represents the individual; the circle, the community they become part of. Together, they form a simple but powerful symbol of connection – of how individuality and unity can coexist within the same space.

Client
The Union

Agency
CO/PLUS

Created with
Kat Giphardt & Mette Haahr

Tags
Strategy, brand name, Visual Identity, CREATIVE DIRECTION & CAMPAIGN concept

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