From oat to infinity.
“The Infinity Field,” was a six-metre-long field of oats surrounded by mirrors, creating the illusion of endless nature. Alongside it came The Oat Car and The Oat Bike, all designed to surprise, engage and let people experience JÖRÐ with their senses, safely and from a distance.
The campaign became outdoor, sensory and shareable, turning limitations into creativity and giving JÖRÐ a powerful, visual debut in Denmark.
Bringing the oat to the city.
When Arla launched its first organic plant-based drinks under the brand JÖRÐ, the COVID lockdown hit just as the campaign was about to start. In-store tastings were suddenly impossible, so we had to rethink the entire launch from the ground up.
Instead, we created a series of spectacular outdoor art installations in Copenhagen and Aarhus, bringing the oat field into the heart of the city. The centrepiece
Client
Arla
Agency
CO/PLUS
made with
sunneva sverrisdóttir
Tags
Concept, Installation design, event, campaign & CREATIVE DIRECTION
