Can you get too much excitement?
We wanted to lift Maria Casino’s presence beyond the usual bonus-and-freespins noise and give the facebook followers something worth watching.
Together with an expert and a pair of identical twins, we tested whether excitement really improves performance.
Testing the science of excitement
A three-part social experiment that turned gambling’s core ingredient, excitement, into branded entertainment. Viewers could vote on Facebook to predict the outcome of each challenge.
The campaign sparked a 156% rise in engagement and redefined Maria Casino’s social content, from offer-driven posts to entertaining brand storytelling.
Client
Maria Casino
Agency
Schlenzig x jones
made with
Simon jones-mortensen
Tags
Concept, branded content, Digital campaign & CREATIVE DIRECTION
