Introducing Mate, your new best friend.
We built the brand from the ground up, strategy, naming, identity, storytelling, concept, film and crowdfunding campaign.
all rooted in Danish design heritage and positioned as a lifestyle product rather than just an e-bike.
The name and identity were designed around the idea of a friendly companion – simple, human and always ready to help you get a little further. Your trusted companion. Your Mate.
Electric results.
The result exceeded every expectation. In just 50 days, Mate raised more than 21 million DKK, making it Denmark’s most successful crowdfunding campaign ever and among the top 10 on Indiegogo worldwide.
The second campaign surpassed the first and made 125 million DKK.
a total of over 150 million DKK.
Client
Mate.bike
Agency
Schlenzig x jones
made with
Simon jones-mortensen
Tags
BRAND strategy, naming, visuel identity, conept, crowdfunding campaign & CREATIVE DIRECTION.