Spreading smiles, one low price at a time
When Oister wanted to add a new dimension to its communication, it made sense to give the brand a soft, human purpose, the smile.
With low prices already making it easy to smile, Oister took it further by launching a campaign built on the simple idea that smiling is healthy, contagious and life-giving.
Everything was launched with a catchy pop tune >
The more you smile, the more you save.
We were tired of infection rates, so we introduced smile rates.
Using smile counters (like the ones that count bikes) around Denmark, we tracked how many people passed by, and if they smiled.
The daily smile percentage became a discount code on Oister products: “The more you smile, the bigger the discount.”.
Client
Oister
Agency
CO/PLUS
made with
Kat Giphardt & Babken margaryan
Tags
Strategy, Concept, Campaign platform and CREATIVE DIRECTION
A digital outdoor installation sent big smiles to commuters in real time or “spoke” directly to them.
The event was filmed and shared on social – seen by few, watched by many.
