When the forecast gets golden.
Every evening, the actual temperatures were revealed in a live Facebook show, “Vejrtrækningen”. The broadcast mixed humour, weather segments and live viewer interaction, with a golden hostess and anchorman Daniel Hoff calling the daily winner live on air.
A small-scale Tonight Show with a distinctly Danish twist.
Winning on the weather.
If there’s one thing Danes love to talk about, it’s the weather, mostly because it’s never what we expect.
But for five days in May, the unpredictable weather became something to bet and win on. In a nationwide print and digital campaign, Maria Casino invited people to guess the temperature in three Danish cities each day.
Regn vejret ud, og vind.
Client
Maria Casino
Agency
Schlenzig x jones
made with
Simon jones-mortensen
Tags
Visual Identity, concept, campaign & CREATIVE DIRECTION
