Delivering craft beer’s most approachable identity.
The Beer Buddy identity spoke the language of friends, not connoisseurs. With bold but approachable visuals and a straightforward tone of voice, it turned craft beer into something inclusive and enjoyable rather than niche and pretentious.
A living mark.
Created from the imprint of a beer bottle’s base. a seal of quality and of the good experience it represents. A living mark that leaves room for more than one story.
Client
Beer Buddy
Agency
Schlenzig x jones
Created with
Simon Jones-Mortensen
Tags
Strategy, brand name, logo, Visual Identity, digital design, BRAND PLATFORM, CAMPAIGN & CONTENT
Turning good colleagues into good friends.
The identity had to capture it all – with a sense of humour and an eye for quality throughout the entire experience. From naming to social media posts. In print, on T-shirts, in the webshop, on bottles and in boxes.
