An identity for a trusted companion.
The identity needed to go beyond technology – to reflect the freedom of movement and the spirit of connection that defined the brand. we created a bold yet friendly name and visual language built around the idea of a trusted companion.
your Mate. Human, approachable and empowering, the brand became a lifestyle symbol in a crowded mobility market.
Shaping a new era of electric freedom.
The result was a distinctive lifestyle brand that redefined how e-bikes could look and feel, leading to one of the most successful crowdfunding campaigns in the world.
Client
Mate.Bike
Agency
Schlenzig x jones
Created with
Simon Jones-Mortensen
Tags
STRATEGY, BRAND NAME, LOGO, VISUAL IDENTITY, BRAND PLATFORM, CREATIVE DIRECTION, CAMPAIGN & concept.
